Branding Discovery

Fill out our short discovery form to help us understand your vision, values, and vibe—so we can craft a brand that feels authentically you.

Basic Info

Business/Brand nameTagline/slogan (if applicable)Contact namePhone NumberEmailNext

Brand Overview

Briefly describe your business and what you offerWhat is the mission or purpose of your business?What are your core values?What makes your business unique?How do you want people to feel when they interact with your brand?

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Target Audience

Who is your ideal customer/client? ie. demographics, interests, values, etc.How do people typically find or interact with your brand?

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Logo Suite

Do you already have a logo or is this a completely new design?Are there existing elements you want to keep or evolve (fonts, icons, colors)?What logo styles do you like? (wordmark, icon-based, emblem, abstract)Do you need different versions of your logo? (full, simplified, icon-only, horizontal, verticle, etc.)Where will the logo be used? (website, business cards, signage, merch, social media, etc.)

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Typography

Do you have existing fonts in use?Do you prefer serif, sans-serif, script, or a mix?Do you want a full typography system? (heading styles, body text, accents)Where will your typography primarily be used? (print, web, packaging, etc.)

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Color Palette

Do you have existing brand colors?Are there any colors you want to avoid?Are there specific emotions or tones you want the colors to evoke? (calm, bold, energetic)Do you want a primary + secondary palette or a minimal scheme?Where will the colors mostly be used? (web, print, digital, product packaging, etc.)

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Design Preferences

What brands do you admire (in your industry or beyond)? What do you like about their branding?Are there any specific styles, themes, or aesthetics you prefer?Are there any cultural or symbolic elements that are important to your brand?Do you have a visual inspiration? (Pinterest board, screenshots, moodboards, etc.)

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Practicle Requirements

Will you need brand guidelines or a brand book?Do you need editable files for future use?Do you have preferred file formats or usage requirements (SVG, PNG, EPS, etc.)?

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