Privacy Policy

UpLift Digital Marketing Agency - Privacy Policy

Effective Date: November 7, 2025

This Privacy Policy explains how UpLift Digital (the"Agency," "we," "us," or "our") collects, uses, shares, and protects personal information related to our website visitors, business contacts, and clients.

1. Our Role in Data Processing UpLift Digital acts in two distinct roles regarding data:

1.1 Data Controller (Our Own Operations) We act as the Data Controller when we collect and process personal information for our own business purposes, such as:
- Information collected when you browse our website (e.g., analytics data).
- Contact and billing details of our corporate clients and their individual representatives.

1.2 Data Processor (Client Services) We act as a Data Processor when we handle personal data on behalf of our Clients. For example, when we run advertising campaigns, manage social media comments, or analyze website traffic for a Client, the Client remains the Data Controller and is responsible for defining the lawful basis and purpose for that data. Our processing is governed strictly by our contract (the SOW and Terms of Service) with that Client.

2. Information We Collect

2.1 Information Collected from Clients and Contacts
When you engage us for Services, inquire about our work, or become a business contact, we collect the following types of information:
- Contact Data: Names, job titles, business email addresses, business phone numbers, and office addresses.
- Financial Data: Billing addresses, banking information, or payment details necessary for invoicing and receiving service fees.
- Client Credentials: Access credentials (API keys, passwords) required to perform the contracted Services on your behalf (e.g., accessing your Google Ads, analytics, or social media accounts). These are stored securely and used solely for the provision of Services.

2.2 Information Collected via Our Website When you visit our website, we automatically collect the following information:
- Usage Data: IP address, browser type, referring URLs, operating system, and pages viewed.
- Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information for website analytics, performance monitoring, and     targeted marketing of our own services.

3. How We Use the Information We use the information we collect for legitimate business purposes, including:
- Service Provision: To deliver, maintain, and manage the Services outlined in the Statement of Work (SOW).
- Communication: To respond to inquiries, provide customer support, and send administrative information related to the Services.
- Billing and Administration: To process payments, manage contracts, and fulfill legal obligations.
- Marketing (UpLift Digital): To send marketing communications, industry insights, or newsletters regarding our own services, provided you have opted-in or     we have a legitimate interest to do so.
- Security: To monitor and prevent fraudulent activity and ensure the security of our systems and client accounts.

4. Disclosure and Sharing of Information We will not sell or rent your personal information to third parties. We may share information only in the following circumstances:
- Service Providers: We share necessary data with trusted third-party vendors and service providers (e.g., cloud hosting, accounting software, email platforms) who assist us in operating our business and providing the Services. These providers are contractually bound to protect the confidentiality and security of the data.
- Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental regulation, or if we believe in good faith that such action is necessary to protect the rights, property, or safety of UpLift Digital, our clients, or the public.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, subject to the new entity adhering to this Privacy Policy.
- Client Authorization: We share data, including client-provided access credentials, only as necessary to integrate with third-party tools (like advertising platforms or CRMs) to fulfill the explicit instructions in the SOW.

5. Data Security We implement commercially reasonable technical and organizational measures to protect the personal information we control from unauthorized access, loss, misuse, or alteration. However, no electronic transmission or storage system is 100% secure, and we cannot guarantee absolute security.

6. Your Data Rights Depending on your location and applicable law (such as GDPR or CCPA), you may have the right to:
- Access the personal information we hold about you.
- Rectify inaccurate or incomplete personal information.
- Request deletion of your personal information (subject to legal exceptions).
- Object to the processing of your personal information for direct marketing purposes.
- Withdraw consent where consent was the legal basis for processing. To exercise any of these rights, please contact us using thedetails provided below.

7. Changes to this Policy We reserve the right to update or change this Privacy Policy at any time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Effective Date." We encourage you to review this Policy periodically.

8. Contact Us If you have any questions about this Privacy Policy or our data practices, please contact us at:
UpLift Digital
info@upliftdigital.io
+1 (502) 793-4142