Read our articles
Practical thinking on digital marketing, branding, and growth — written for business owners who want to win online without compromising their values.
Half of Americans do not care what your business says about the issues. Half do.
Pew finds half of US adults do not care when a company speaks on political or social issues, and half do. What the polling shows, and how to decide for yours.
Small businesses rate video their most satisfying tactic. Only 26% do it.
LocaliQ found 26% of small businesses use video, their most satisfying tactic. The first three to make, plus what drives small business video marketing cost.
Among small businesses that hire marketing help, one in five now juggles four or more vendors
LocaliQ says nearly 20% of small businesses with marketing help now use four or more vendors. A framework for choosing freelancers, one partner, or neither.
393,860 Kentucky small businesses. 328,057 of them have nobody but the owner.
The SBA counts 393,860 Kentucky small businesses, and 328,057 have no employees at all. An honest read on who you compete with, and where the opening is.
5,000 website accessibility lawsuits were filed last year. 64% of the targets had revenue under $25M.
More than 5,000 digital accessibility lawsuits were filed in 2025, and 64% of targets had revenue under $25M. Your real exposure, and the first three fixes.
More people now find small businesses on social media than through search engines
Constant Contact says 49% of consumers now discover small businesses on social, 40% via search. What a normal engagement rate is, and where your hour goes.
Email went from 23% to 44% of small businesses' best channel in one year
Constant Contact found 44% of small and midsize businesses now call email their best channel, up from 23%. Build one automation before your next newsletter.
The "23% revenue boost from consistent branding" statistic does not exist
The 23% revenue claim traces to a 2016 software vendor survey of marketers, not a revenue study. What research measured, and how to test any statistic.
38% of mobile sites fail Google's load-time threshold. A tenth of a second moved 21% more people to the form.
38% of mobile sites miss Google's 2.5 second load threshold. Check yours in ten minutes, and see how a tenth of a second moved more visitors to the form.
64% of consumers say they prefer real photos. Your stock images are working against you.
iStock says 64% of consumers prefer real images. A decision rule for stock photos vs professional photography small business owners can apply right now.
47% of people will not use a business with fewer than 20 reviews
BrightLocal found 47% of people skip a business under 20 reviews. Here is how many reviews a small business needs, plus a repeatable way to ask for them.
Only 32% of US Google searches still send a click anywhere
Only 32% of US Google searches send a click now. What the SparkToro, Pew and Ahrefs data says about which pages still earn traffic, and what to measure.
52% of small businesses market on under $1,000 a month. Here is the order to spend it in.
52% of small businesses market on under $1,000 a month. A four-step spending order, the number behind each step, and a test for knowing when each one is done.
A lead from Google Ads costs $66.69. For lawyers it is $131.63.
The average Google Ads lead cost $66.69 in 2026, and $131.63 for lawyers. Here is the break-even math to run on your own numbers before you spend a dollar.
You have 20 seconds. Here is what visitors decide about your business in that time.
Clutch found 83% of people judge a site's credibility in under 20 seconds. Run this nine-item website trust signals audit on your own site before Friday.
45% of consumers used AI to find a local business last year. The year before it was 6%.
AI local business recommendations jumped from 6% to 45% in a single year. Here is where AI pulls those answers from, and how to audit all three sources.
Let's put these ideas to work for you
Explore our service packages or reach out—we'd be honored to help you win online.